About

A visionary and incarnation of the American dream, Rodante Smith began his journey from humble beginnings. Rodante was born in 1962 to a family of impoverished sugar cane plantation workers living in Canlubang, a small city in The Philippines.

Rodante always believed in his entrepreneurial spirit to manifest prosperity where there seemingly was none. When his parents could not afford to send him or his 5 siblings to school, Rodante began selling candy and recycling empty bottles to fund his education. Shortly after, Rodante pursued his dreams to explore outside his home country. In the early 1990's he jumped at the opportunity to be a flight attendant for Qatar Airways. Traveling the world and opening his eyes to many different cultures, Rodante soon realized his relentless drive and creative passion had the greatest potential for success in the United States. After 9/11, Rodante quit his job at Qatar Airways and never looked back.

Despite having no valid work visa and living on friends' couches, Rodante did not quit. He enrolled at LASC community college in downtown LA and soon transferred to The Paul Mitchell school in Costa Mesa where he graduated with honors in haircutting. Rodante then moved to Beverly Hills, where he joined an elite

group of hairstylists at the world-renowned Giuseppe Franco Hair Salon. Rodante's talent was quickly recognized, ranking #1 in all search engines for "Best Men's Hairstylist in Beverly Hills". For the next 13 years Rodante worked with and gained the trust of many high-end celebrity clientele including Apolo Ohno, Devon Sawa, Sylvester Stallone, and Charlie Puth. Rodante soon realized he wanted to share his valuable knowledge of quality hair care with the world. In June of 2017, Rodante started his own company and created the first set of hair care products under the Rodante Beverly Hills brand. With a deep understanding about texture, volume and style for men's hair, Rodante has used his passion for beauty, self-expression, and sensuality to develop an exhilarating line of premium quality men's hairstyling products. From top-quality paste, tough wax, volumizing shampoos, smoothing serums, moisturizing conditioners, hard waxes, and much more, Rodante's hair products are formulated to help you look and feel your best every day and for every occasion. All of Rodante's styling products are infused with natural ingredients to help nourish and nurture your hair throughout the entire day.

In January of 2020, Rodante completed another momentous milestone in his decades long pursuit of the American dream and opened his own hair salon on the exclusive Rodeo Drive in Beverly Hills. With his friendly personality and professional hairstyling services, Rodante continues to provide the BEST men's haircut in Beverly Hills.

Rodante specializes in modern men's hairstyles, specifically pompadours, mohawks and faux hawks, tapered, comb over, undercut, perms, and classic men's hairstyles. If you're in need of a personal hair consultation, book an appointment today to see the best men's hair stylist in Beverly Hills. Rodante will undoubtedly exceed all of your hair expectations!